Trickbox helps to provide an honest answer
Recently, leading estate agent Knight Frank worked with content marketing agency The Big Shot to create a campaign around the brand positioning statement ‘an honest answer’.
“We came up with the idea of putting Knight Frank staff in the firing line on a TV-style panel show, with questions being solicited from existing and potential clients,” explains James Erskine, Strategy Director, The Big Shot.
The nine-week campaign, used The Telegraph Online as a central media partner and required the production of a trailer to encourage readers to submit their questions. This was followed by shooting and post-production to create eight chapters of ‘An Honest Answer’ which were housed on bespoke pages of the Telegraph site over a further four weeks.
James had visited Tower Bridge TV Studios some time before for a previous project. “I thought it would be ideal for our show, and it had the added benefit of having Trickbox TV on site for all our production requirements,” he says.
Trickbox provided pre-production and production services at Tower Bridge TV Studios for the trailer shoot and the panel sessions, including all the studio equipment and a full crew, and also sourced the perfect presenter for the show, thanks to relationships forged on other projects. James comments, “Trickbox TV was there at every step of the way to ensure we got the most from the studio and from the content created.”
The panel sessions featured five representatives from different parts of the Knight Frank business. Each panel discussed a different aspect of property, such as how to avoid being gazumped and how to value your house, and Trickbox TV’s production team helped to create eight separate programme chapters. The 3-4 minute chapters were uploaded simultaneously to The Telegraph Online so that viewers could choose the films that featured the issues they were most interested in.
“As a content marketing agency we are pretty experienced at producing content, but Trickbox TV provided just the right amount of input - they knew when to join in and when to back off, and gave us the space to express ourselves,” James concludes. “The experience was tremendous from beginning to end - I would certainly consider Trickbox TV to be a trusted agency partner.”
Knight Frank was very happy with the productions, and the campaign has been such a success that there is the potential to produce more short films at a later date.