Digital Fundraising: The Lockdown Challenge
Recently, you may have seen Trickbox shouting out a number of charity quizzes on our socials. This is because as the UK ground to a halt during the COVID-19 pandemic, it’s charities suddenly had most funding and avenues of fundraising cut off. Over the course of lockdown, it’s expected that UK charities will have seen £4bn lost. With vulnerable people relying on charitable work, the third sector has turned its attention to one of the only fundraising options left, digital fundraising.
Quizzes have become almost synonymous with lockdown communication, so it’s of no surprise that charities have found them a good way to reach out to the public. Unfortunately, while charities can bring great event ideas, marketing experience and celebrity sponsors, they often find they need technical support for the actual live-streaming of their event. Type 1 diabetes research charity JDRF were facing this problem until they found Trickbox’s virtual events service. With a lot of planning and some insider advice, they went live with their first quiz back in May (check it out on their Facebook
JDRF is a charity that funds lifesaving type 1 diabetes research, so lockdown wasn’t an option for them. For this reason they were thrilled when their first quiz found success! JDRF enlisted the help of SkySports and talkSPORT presenter, and JDRF Ambassador Adam Smith who, alongside a few brain puzzlers and a solid supporter base, helped raise a significant amount to allow research to continue. The Trickbox team were happy to support remotely, live-streaming from the presenter’s home to Facebook and YouTube. This included discreet talkback with the presenter and management of the various on-screen graphics and video clips.
The follow-up quiz saw similar success and now a third is in the pipeline, with a digital appeal
also coming at 7.30pm 9th July. It’s so important for the UK to support their charities right now and we’re looking forward to working with JDRF throughout this time. Please do tune in when you see a post about going live – these are such fun events and you’d be helping to raise the profile of such an important cause. For more information, check out the JDRF website
and watch this space!