London & Partners, the official promotional company for London, launched its Autumn Season campaign with a series of Facebook Live films with help from Trickbox TV. The campaign aimed to promote London as the world’s leading leisure destination with a focus on the city’s astounding arts, events and entertainment during the Autumn season.
The brief was to use Facebook’s new live streaming platform, Facebook Live, to live stream a series of events taking place in London for people who were unable to attend. Trickbox TV provided crew and facilities for the 20 minute live streams, including live graphics, VT playback, live streaming facilities and bonded cellular connectivity.
The short Facebook Live events were streamed through the ‘Visit London’ Facebook channel. Four events have been successfully streamed to date: The Great Fire 360° on the Balcony of the Tate Modern Gallery, the opening night of the 60th BFI London Film Festival, a concert in the Bascule Chamber of Tower Bridge and the Seven Dials Christmas lights switch on.
Lauranza Harvey, Digital Project Manager at London & Partners commended Trickbox TV, “The team were a pleasure to work with. We had a very quick turnaround from briefing the team to the live event, but they responded professionally and quickly to all requests.”
Harvey added “The Facebook Live series was a great success with perfect video production from the Trickbox team. We also experienced a huge level of social media audience interaction.”
The 2015 campaign reached 67 million people, so London & Partners is hoping for similar results this year.
Liam Laminman, Managing Director of Trickbox TV, commented; “We’re delighted to have been involved in London & Partners’ Autumn Season campaign this year. The combination of presenter led and event coverage was a challenge when live streaming ‘on the move’ and with minimal kit and crew, but the end result was fantastic. We’re always quick to adapt to new and emerging live streaming workflows and platforms, so we were thrilled to provide professional Facebook Live streaming services – and the fact that it was for a campaign to help promote London, was great. We’re really looking forward to seeing the final campaign results.”
Due to the Autumn Seasons campaign’s ongoing success, London & Partners look forward to working with Trickbox TV on future Facebook Live campaigns.
“The team were a pleasure to work with. We had a very quick turnaround from briefing the team to the live event, but they responded professionally and quickly to all requests.”
Lauranza Harvey, Digital Project Manager at London & Partners